Initiative18
Initiative18
SDG 18UN Sustainable Development Goal 18

Freedom needs the whole picture.
Media diversity protects democracy.

Free, safe and sustainable media are an essential component of a democratic society, that promotes human rights, the rule of law and sustainable development for all.

ManifestoSign the Petition
Initiative18 e.V.

Our manifesto

We call for the recognition of a diverse media landscape with valid content as a cornerstone of democracy. We therefore call for free, safe and sustainable media to be included and promoted as the 18th Sustainable Development Goal of the United Nations, complementing and reinforcing the existing SDGs.

Press Freedom
Global Impact
Industry Experts
Manifesto
SDG 18

Our sub-goals: A signpost for a democratic media landscape

Initiative18 pursues clear and concrete sub-goals that together help to promote a diverse, free and sustainable media landscape. Each of these sub-goals represents a key aspect of our mission: protecting and strengthening press freedom, promoting media diversity, using technology responsibly and combating disinformation. Through targeted measures and collaborations, we are committed to a fair, transparent and democratic media future. Discover how we want to realise this vision.

18.1

Ensuring freedom of the press and broadcasting

We are committed to ensuring that journalists and media organisations around the world are protected and can work in an environment free from intimidation or censorship. Freedom of the press and broadcasting are the cornerstones of a functioning democracy.

18.2

Preserving media diversity with hybrid business models

We promote a diverse and sustainable media landscape that is characterised by innovative, hybrid business models and fair competitive conditions. Our aim is to prevent monopolies and preserve the diversity of voices.

18.3

Responsible allocation of advertising investments

We promote new standards in order to manage advertising investments sustainably. Our focus is on supporting content that offers social and democratic added value and avoiding the capitalisation of harmful content.

18.4

Fighting disinformation and other harmful content

We are fighting against disinformation, fake news and harmful content. Through international cooperation and the use of advanced technologies, we want to curb the spread of such content and strengthen the responsibility of platforms.

18.5

Promoting media literacy and education

We promote media literacy in all age groups and social classes. We aim to strengthen critical thinking and counteract disinformation with comprehensive educational programmes and practical training courses.

18.6

Integral use of technology and data ethics

We are committed to the safe and honest use of technology based on ethical principles. Transparency in the use of data and algorithms is crucial to ensure trust in digital content.

18.7

Promoting legal justice in the media and advertising environment

We demand a fair legal framework in the media and advertising market. The protection of privacy, the enforcement of competition rules and a fair tax policy are key to supporting independent media.

18.8

Recognition of copyrighted journalistic work

We protect and promote the rights of journalists and media organisations. Fair remuneration and up-to-date copyright protection are essential to ensure high-quality journalistic work in the digital world.

Change.org

Petition: Inclusion of free, safe and sustainable media as the 18th UN Sustainable Development Goal

Support our call for an 18th United Nations Sustainable Development Goal to protect democracies worldwide.

Sign Petition on Change.org